Privacy Policy

1. Who We Are

PeerAnswer is an online publication based in Toronto Canada. We respect your privacy and comply with the Personal Information Protection and Electronic Documents Act of Canada, Canada’s Anti Spam Legislation, the United States California Consumer Privacy Act and similar state laws, the European Union and United Kingdom General Data Protection Regulation, and other global frameworks.

2. Scope

This policy covers all personal information we process when you visit peeranswer.com, subscribe to our newsletter, interact with our advertising, or send us a message through the Contact Us form.

3. Information We Collect

We collect information you provide directly, such as your name, email address, job title, and any details you include in messages. We also gather technical data like IP address, browser type, device identifiers, pages viewed, and referring URLs through cookies and similar technologies. Subscription preferences and engagement data are stored in Mailchimp or HubSpot. We may collect aggregated advertising and analytics data through privacy focused partners. We do not knowingly collect sensitive data or information from children under thirteen.

4. Legal Bases

Our legal bases include your consent, the necessity of processing to provide requested services, our legitimate interest in operating and improving PeerAnswer, and compliance with legal obligations in the jurisdictions where we operate.

5. How We Use Information

We use your personal information to deliver our website and newsletter, personalize content and advertising where allowed, respond to inquiries, measure and improve performance, prevent fraud, and meet legal and regulatory requirements.

6. Sharing and Disclosure

We share data only with trusted service providers that host our site, deliver email, perform analytics, or serve advertising. These providers are bound by confidentiality obligations. We may disclose information to legal authorities when required. We never sell personal information for monetary value.

7. International Data Transfers

Your data may be processed in countries outside your own, including the United States. Transfers from the European Economic Area, the United Kingdom, or Switzerland rely on Standard Contractual Clauses, participation in an approved data privacy framework, or another lawful safeguard.

8. Cookies and Similar Technologies

Cookies and pixels help us remember preferences, analyze traffic, and deliver advertising. You can manage cookies through your browser settings or our cookie banner. Disabling cookies may limit some features.

9. Your Rights

You may request access to your data, ask for corrections, delete information, withdraw consent, object to certain processing, or request data portability. California residents may opt out of any sharing that is considered a sale. European and UK residents may restrict processing or request erasure. We will verify your identity before fulfilling a request. To exercise any right, use the Contact Us form and choose Privacy Inquiry.

10. Marketing Communications

We send commercial messages only with clear consent or another lawful basis. Every newsletter contains a one click unsubscribe link that works immediately. Consent records are stored for audit purposes.

11. Security

We use TLS encryption, access controls, pseudonymisation, and regular security reviews to protect personal information. No internet transmission is completely secure, but we take reasonable steps to safeguard data.

12. Data Retention

We keep personal information only as long as necessary for the purposes described in this policy or as required by law. When retention is no longer needed, we securely delete or anonymise the data.

13. Automated Decision Making

We do not use personal information to make decisions that have legal or similarly significant effects through solely automated means.

14. Third Party Links and Services

Our site may link to external websites or embed third party content. We are not responsible for the privacy practices of those sites. Review their policies before providing any personal information.

15. Children

PeerAnswer is not directed at children under thirteen. If we learn that we have collected personal data from a child, we will delete it promptly.

16. Changes to This Policy

We may update this policy from time to time. Material changes will be announced on our home page or through the newsletter. The revised date above shows the most recent version.

17. Contact Us

For any privacy questions, rights requests, or concerns, please reach us through the Contact Us form and select Privacy Inquiry. We respond within thirty days or sooner where required by law.